Smart Shorties

Smart Shorties Hip Hop Multiplication, a new CD and workbook from Spark The Mind that melds the world of Hip Hop and R&B into an innovative collection of hook laden tunes geared to teach kids of all ages their multiplication facts will be released April 22, 2008 via www.smartshorties.com. The product is being marketed directly to educators and schools and will be released to major retail outlets later this year. The brainchild of creators Alex Nesmith, a longtime music producer and Christine Smith, a former school teacher, the CD is a compilation of songs covering multiplication facts from 0 to 12 using the back beats of radio hits by some of today's most popular music artists including Chris Brown, T-Pain, Soulja Boy, Akon, and Cassie, to name a few. The songs are performed by students who were chosen after they met the challenge of successfully learning their multiplication facts and displaying the ability to write their own lyrics.

The CD alone is priced at $17.99 and the Teacher Edition double CD and its companion Student Workbook will each sell separately for $29.99. Bulk discounts and Teacher Answer Key's are also available to education professionals. The Teacher Edition double CD is an extended version of the Hip Hop Multiplication CD and includes an additional song for each recording that's only the multiplication facts isolated for teachers to use in their classrooms. The double CD has the instrumental version of each song for the students to practice their multiplication from memory. There is also an enhanced CD with a Lesson Plan Video of How to Use Our Products Effectively for teachers, a presentation about Spark the Mind, a preview of "Smart Shorties Math Facts - The Movie." And a bonus track, "Riding The 50 States," which was inspired by Chamillionaire's "Ridin' Dirty" single, all included in the Hip Hop Multiplication Teacher Edition double CD. The companion Student Workbook is a great way to follow along with the Teacher Edition double CD and is sold separately. In addition to being purchased online, the products can also be ordered by calling 800-880-9839. The CD's and workbooks were designed to give teachers a cool, modern educational tool that students would enjoy learning with while also being affordable for parents to utilize as an educational supplement at home. Unlike the typical workbook, Smart Shorties is printed in full color and uses symbols such as blinged out headphones, musical notes, sports cars and other highly identifiable emblems of hip hop culture, which have proven to hold kids attention.

Smith and Nesmith met while Smith was teaching inner city children grades 4th - 6th in Toledo, Ohio. She approached Nesmith, known for producing hit records for a diverse group of artists ranging from Akon and Outkast to Keith Sweat and Charlotte Church, about turning her math lessons into songs to help her students memorize their facts. "I couldn't understand how my kids couldn't grasp these math equations, but they were able to recite every line from the most difficult hip hop songs," says Smith. She and Nesmith decided to have the students write their own lyrics using the beats from popular music as a key to the student's ability to memorize and easily process math problems. This process was an immediate hit with the students so they formalized the first song into a professional workable classroom program and they found the scores on the standardized math tests showed marked improvement.

A pilot study utilizing Smart Shorties Hip Hop Multiplication materials was recently performed in Washington D.C. public schools, amongst the nation's lowest performing districts. The school exposed to the Smart Shorties product out performed the control group by 25% after initially testing 42% lower than the same control group.

Smart Shorties Hip Hop Multiplication is just the first of what will be a multi-product roll out for Spark The Mind. The company plans to develop a series of educational CD's and workbooks across critical curriculum areas.

Spark The Mind is an edutainment company based in Maumee, OH founded by Christine Smith, a former elementary school teacher and Alex Nesmith, a popular music producer who share a lifelong commitment to early childhood education. Founded in 2006, the company's goal is to harness the international power of hip hop music to inspire kids to learn at every grade level while having fun.